Disney Mobile Plans Big Holiday Push With Three New Games: Monster?s Inc. Run, Nemo?s Reef, And Where?s My Holiday?

Disney Mobile, the maker of Where's My Water? (plus a bunch of games tied to Disney films), has some big plans for the next couple of weeks, with four updates to existing games and the launch three new games scheduled for the next week or so. Bart Decrem, who runs Disney's mobile division, told me that he's hoping the mix of updates and new titles will move his team back into Apple's charts for the top 20 free and paid apps. Thanks the purchase of new mobile hardware and gift cards, the holidays have always been a period of rapid growth for Disney (and for other app developers). For example, last year the company saw a 421 percent increase in downloads during the peak holiday period from December 20 to January 3, compared to the two weeks prior. But Decrem said this is the first time his team has coordinated such a big holiday push between all of its titles ??in previous years, he said, "We just didn't have the network."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LlYg2NSIciU/

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