21Jan 2013
The age-old adage ?A picture is worth a thousand words? couldn?t be more true when it comes to placing your home on today?s real estate market. A home?s first impression can make or break a sale, and can even affect the seller?s asking price.
The Wall Street Journal recently reported that?photos can actually increase a home?s sales price. The study, conducted by Ken H. Johnson, an associate professor of finance at Florida International University?s Hollo School of Real Estate, found that adding interior photos was much more effective than just exterior photos alone. ?If I was selling, I would put every picture I could on the listing, at a ratio of four to five interior vs. one exterior,? Johnson told The Wall Street Journal. Not only does today?s tech-savvy buyer want immediate results, they want a genuine feel for the lifestyle the home affords. Most importantly, they weed out their choices with their first go-to resource ? online photography.
Sotheby?s International Realty,?a leader in the sale and purchase of luxury residences around the world, is widely renowned for their use of high-caliber photography. To make an impact and?keep a potential buyer engaged, Sotheby?s expert broker associates provide clients with exclusive tips and resources to set the stage for their home?s close-up.?Pictured above, a quintessential example of a property photo at work. This exterior twilight shot of a Colorado home listed by Anne Dresser-Kocur?of Fuller Sotheby?s International Realty, generated immediate interest. Combined with an excess of daylight, landscape, and interior shots, the home sold in record time based solely on its collection of online photos.?An extraordinary home deserves an extraordinary brand.?Partner with a firm that values all aspects of the purchase and sale of your home,?down to the critical details of its first and lasting impression.
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